Thursday, 7 March 2013

Areas in SEO to watch out for

You SEO planning require an urgent reconstruction, and big boys in search engine domain have forced you to do so. Play the game by their rules, or get perished – as simple as it sounds. Survival in this ever changing environment is indeed a challenge, but some basic things, like sticking to ethical SEO services can still be your savoir. Provided you are smart enough to spot key areas.

Optimize sensibly

Yes, the same old school lesson. SEO is no rocket science, but it’s not a magic either. Gradual improvement in ranking imply you are following right pathway, that stresses on

  • Accurate meta data
  •  Well configured site maps
  • Quality and relevant content, shared with high quality sources
  •  Proper use of heads, images, robots.txt, text structures
  • Betterment of URL structures, anchor texts, navigation
  •  rel “nofollow” for links
  • Multi-platform accessible content




Google Equivalency Score Algorithm

No, this new kid in algorithm family hasn’t hit the market yet, but you can expect its arrival in next few months. Top SEO company USA folks are already making their groundwork to tackle its immediate and long term effects. One of the immediate benefits of this upcoming tool is that it is going to bring a level playing field before the advertisers. This Adword like algorithm awards individual quality scores to each of the keyword you are targeting to optimize your advertisement, alongside the amount you bid. In case your bid is lower than the larger counterpart, you can still walk away with the  cake, because those keywords got a better score.

Special ranking for authors

In the coming years, Google is going to stress more on improvised and ethical SEO services, so as to come with a fairer ranking criterion. And the act of assigning ranks to the authors based on their expertise, Google+ profile and niche is that very improvisation. Such rankings will eventually determine individual rank of the content, written by that same author. 

Disavow tool

Link building strategy will undergo a remodeling with this link source examining tool. Especially quality blog owners can intimate Google about the spam inbound links with this tool, to so as to block them from having unauthorized link juice.
Stay updated with the forthcoming changes and trends. After all, change is the only constant in SEO.